Resources You’ll Actually Read
Smart, honest insight — the stuff operators actually need.
Golf Course Marketing That Fills Tee Sheets
Most golf marketing looks good but doesn’t drive revenue. Learn how to build a golf marketing system that fills tee sheets and pays the bills.
Operators who get it move early.
The rest play catch-up.
LET’S TALKBlogs Are the Most Under Utilized Asset in Golf Resort Marketing
Most golf resort websites have the same problem. They look fine. They have a homepage, a rates page, a contact form, and maybe a photo gallery that hasn’t been updated since 2021. What they don’t have is content. Real, structured, question-answering content that tells Google — and increasingly, AI — that this course is the…
“We Tried an Agency Once. It Didn’t Work.”
Almost every sales call we get on starts the same way. “We tried an agency once. It didn’t really work.” We’ve heard it 30+ times in the last 2 years. We expect it now. It’s the #1 thing we hear before a course tells us what they actually need. And honestly? They’re right to bring…
YOUR EMAIL LIST IS YOUR BEST SALES TOOL. BEST PART, YOU OWN IT.
MORNING ROUND: Issue #002 Here’s Where We’re At May is here. The season is open. And I’m watching a lot of golf courses trying to figure out how to fill tee sheets they could have filled in February. Here’s the thing nobody talks about: you already own the most powerful marketing tool in golf. It’s…
Stop Discounting. Start Packaging.
Discounting isn’t marketing. It’s a cry for help. It’s what happens when you don’t have a plan, your shoulder season is soft, and someone in a meeting says, “let’s just run a deal.” It works. Once. Then it stops working — and now you’re stuck with thinner margins, lower expectations, and a customer base that’s…
The Courses That Win Aren’t Doing More. They’re Doing Less Better.
MORNING ROUND: Issue #001 Here’s Where We’re At April arrived. The season is opening, the calendars are filling, and I’m watching a lot of courses scramble to do everything at once.New promo. New platform. New idea every Monday.Here’s what we’ve learned: the courses that win aren’t doing more. They’re doing less — but doing it…
How Kokanee Springs Sold Out Their Events Before the Snow Melted
Kokanee Springs went from inconsistent events to 340% more bookings and sold-out seasons. Here’s the system that made it happen.
