Resources You’ll Actually Read
Smart, honest insight — the stuff operators actually need.
Golf Course Marketing That Fills Tee Sheets
Most golf marketing looks good but doesn’t drive revenue. Learn how to build a golf marketing system that fills tee sheets and pays the bills.
Operators who get it move early.
The rest play catch-up.
LET’S TALKWord of Mouth Isn’t a Marketing Strategy.
We ran a survey of 7,333 golfers. We asked what actually influences where they choose to play. Across every age group, the same answer landed in the top two. Word of mouth. Not ads. Not Instagram. Not your homepage hero image. Golfers texting other golfers. Most operators read that and think: “Okay, we should build…
Your Content Is An Asset. The Ad Is The Expense.
Every operator we talk to has, at some point, said some version of the same thing: “Look at Augusta’s historical content. I wish we had content like that. It’s so cool.” The Masters. The green jacket ceremony in the Butler Cabin. Amen Corner in the mist. The 1975 highlight reel that CBS still cuts to…
What Golf Courses Can Learn From A Beauty Brand
This year, Lancôme signed Demi Moore as a global ambassador. She’s 63. At a moment when every other beauty brand was chasing 22-year-old TikTok stars, the biggest name in luxury beauty pointed a camera at a woman older than most executives’ mothers and made her the face of the launch. It wasn’t a stunt. It…
Blogs Are the Most Under Utilized Asset in Golf Resort Marketing
Most golf resort websites have the same problem. They look fine. They have a homepage, a rates page, a contact form, and maybe a photo gallery that hasn’t been updated since 2021. What they don’t have is content. Real, structured, question-answering content that tells Google — and increasingly, AI — that this course is the…
“We Tried an Agency Once. It Didn’t Work.”
Almost every sales call we get on starts the same way. “We tried an agency once. It didn’t really work.” We’ve heard it 30+ times in the last 2 years. We expect it now. It’s the #1 thing we hear before a course tells us what they actually need. And honestly? They’re right to bring…
YOUR EMAIL LIST IS YOUR BEST SALES TOOL. BEST PART, YOU OWN IT.
MORNING ROUND: Issue #002 Here’s Where We’re At May is here. The season is open. And I’m watching a lot of golf courses trying to figure out how to fill tee sheets they could have filled in February. Here’s the thing nobody talks about: you already own the most powerful marketing tool in golf. It’s…
