Women’s Golf Week, an annual initiative organized by the PGA of BC, aims to raise awareness about influential female leaders in the golf industry and promote positive growth for the sport. Recognizing the need for change in the industry, the PGA of BC has taken a proactive approach by implementing initiatives like Women’s Golf Week.
In previous years, the event did not meet its engagement goals. To address this, the PGA of BC collaborated with Par Six to develop a compelling content direction and distribution strategy for Women’s Golf Week. The outcome was a captivating mini docu-series that showcased inspiring female leaders in the world of golf. Additionally, a series of short teaser videos were created to generate excitement leading up to and throughout the week.
The response from industry leaders was remarkable. The videos sparked conversations across Canada, capturing the attention of people who were moved by the powerful stories shared by Ashley, Cindy, and Kyla. We are immensely grateful for the opportunity to delve into the lives of these three women and help shed light on the positive impact they have made within the golf industry.