Ledgeview Golf Club boasts a rich legacy, renowned for nurturing exceptional golfers and providing an unparalleled experience for golf enthusiasts across BC’s Lower Mainland. Despite facing challenges in the past five years, including a devastating clubhouse fire and course demolition due to the Trans-Canada pipeline, Ledgeview was determined to reclaim its standing in the local community and the Canadian golf industry.
To achieve this, Par Six joined forces with Ledgeview to craft and share their inspiring story of rebirth. Part of the content strategy focused on engaging the audience through humor-based video ads, building brand awareness and fostering a deeper connection with both members and public golfers. Additionally, aesthetically pleasing videos were created to showcase the beauty of the landscape, rekindling fond memories among their audience. The centerpiece of the strategy was a compelling signature video that not only highlighted Ledgeview’s journey but also offered a glimpse into their promising future.
Through this strategic partnership and impactful content creation, Ledgeview Golf Club successfully re-established its presence in the community and the Canadian golf industry, propelling their legacy forward with renewed energy and enthusiasm.