Golf & Country Club
Capilano Golf & Country Club holds a prominent position on numerous “top” golf course lists. It ranks #4 on Golf Digest’s Best Courses in Canada, #6 on ScoreGolf’s Top 100 in Canada, and even made it to the 25 Best Golf Courses in the World by Travel & Leisure, among many others. Situated amidst the North Shore Mountains with a breathtaking view of Vancouver, this Stanley Thompson Designed course is more than just a golfing destination.
Recognizing that their current online presence and content did not live up to the standards set by their exceptional course design and country club experience, Capilano sought our assistance in building and executing an organic social media strategy for Instagram and LinkedIn. Our primary focus was on engagement and shares, aiming to expand their audience and enhance brand awareness through widespread content distribution.
Upon developing the strategy, we embarked on creating captivating photo and video content that breathed new life into their brand. This content provided viewers with an exclusive glimpse behind the scenes of one of Canada’s most prestigious private golf clubs.
Through consistent execution of our strategy, we successfully helped Capilano foster a strong sense of club pride among both employees and members. This positive shift cascaded throughout the organization, resulting in increased member engagement, streamlined employee recruitment, and an overall online presence that truly embodies the essence of the Capilano Brand.
Working with Colby and the Par Six team has been seamless from day one. The team is accommodating, professional and very creative. The improvement in the quality and content of our social media posts increased engagement from members. Posts are timely, relevant and mindful of the Clubs values and reputation.